Founder - Meet the Founder

Founder & Lead Engineer at Sandlabs. I build MVPs and custom software for growing businesses using AI-powered development workflows.

Founder of Sandlabs

I started Sandlabs because I saw a gap in the market: growing businesses ($1M-$10M revenue) need quality software but can't justify the $200K+ budgets that enterprise agencies charge. By using AI-powered development workflows and modern frameworks, we deliver production-ready products at a fraction of the traditional cost.

My deepest expertise is in fintech and mortgage technology. I've built 5+ production products in the mortgage space — commission management, loan submission, embeddable calculators, compliance tools, and AI trail book management. I understand the aggregators, the regulators, and the day-to-day of running a broker business.

Before Sandlabs, I spent years in enterprise consulting across finance, retail, and technology — which means I understand the business side of software, not just the code. When I quote a project, I'm thinking about your customers, your ops, and your margins — not just the tech stack.

I'm also a Claude specialist. We use Claude extensively in our own development workflow, and we help other businesses integrate Claude into theirs — through custom agents, MCP connectors, and Cowork deployments.

Expertise - Where I go deepest

A decade of building software across industries — with a sharp specialisation in fintech and AI.

  • Mortgage & Lending. Commission management, loan submission, aggregator integrations, compliance tracking. 5+ production products serving real brokers.
  • AI & Claude. Custom agents, MCP connectors, Cowork deployments, RAG systems, document processing. Production AI — not demos.
  • SaaS & Platforms. Multi-tenant architecture, subscription billing, embeddable widgets, dashboards, analytics. From MVP to scale.
  • Full-stack. React, Next.js, TypeScript, Node.js, Python, PostgreSQL, AWS. I'm hands-on across the entire stack.
  • Enterprise consulting. Years in finance, retail, and tech consulting. I understand stakeholders, compliance, and integration with legacy systems.
  • Product thinking. I challenge scope. I push back on bad ideas. I'm as focused on business outcomes as I am on technical execution.

Articles & thinking

A selection of recent articles on AI, development, and building products.

Claude Academy (2026): Every Free Course and What to Take First

Claude Academy (formerly Anthropic Academy) has 28 free courses with completion badges. The full catalogue, the right starting course for your role, badges vs paid certifications, and how to use it for a team.

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Claude Pricing (October 2026): Every Plan and Tier in USD + AUD

Claude Pro is US$20/mo (A$34 in Australia), Max US$100, the new Ultra US$200, Team from US$20/seat. Every plan, API rate, discount and GST rule, re-checked 31 Oct 2026.

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Claude Code Hooks (2026): Every Hook Event, 6 Examples and the Gotchas

All 33 Claude Code hook events in one table, the JSON syntax, 6 production hooks we run for clients (incl. a Stop hook), how to block .env reads, and the gotchas. Updated October 2026.

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Claude Code Pricing 2026: Pro vs Max vs Team vs API (USD + AUD)

Claude Code has no price of its own and is not free: it comes with Pro (US$20, A$34 in Australia), Max, Ultra, Team or the API. Headroom by plan, and when the API is cheaper.

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Let's build something great together.

Melbourne, Australia — serving founders worldwide. [email protected]